Use this information to adjust ad copy and/or targeting to improve the performance of every campaign. Which keywords are driving engagement in Google Ads? See which keywords are generating the most impressions and clicks to your Google Ads campaign.Which ad campaigns are working? Keep track of the ad campaigns you’re currently running on Facebook and monitor current spend and impressions to determine which campaigns should be paused and which should receive continued investment.Do Facebook Ads or Google Ads generate a better ROI? Track engagement metrics like impressions, click-through rate, cost per click, and more, to determine which paid channel is generating a higher ROI.How much have we spent on Facebook Ads & Google Ads? Monitor your total ad spend across both paid channels and measure your ROI to determine which channel is worth continued investment and which may need some adjustments. What you’ll learn from this Paid Marketing Overview Dashboard Template:īy connecting your Facebook Ads and Google Ads accounts, you’ll learn:
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